Quiddity Higher Purpose Business Blog

"female entrepreneurs" category


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Women Forging the Future

I came across the following from Elizabeth Debold, Senior Editor of EnlightenNext magazine in an email promoting a virtual seminar they are holding, and I thought it was worth passing on. In part, it helps explains why I work with women to build Higher Purpose Businesses.

“When every woman learns to listen without fear to the voice inside her instead of smothering it, it may lead - perhaps even more surely than rockets into space—to the next step in human evolution.”

A powerful quote, isn’t it? It’s from an article that Betty Freidan (author and founder of the National Organization for Women) wrote for Good Housekeeping magazine FIFTY years ago - in 1960! She was writing to all of the educated, smart women who found themselves strangely frustrated and dissatisfied with their expected roles of wife and mother - and had no other life options.

Today we can’t say that - educated Western women have more freedom of choice than any women in history. The path of marriage and children that defined women’s identities and fulfilled their essential purpose for thousands of years but is now merely one option among many. 

But the vague sense that something isn’t quite right still persists with so many of us - even though we may have it all or have made powerful choices in our lives, so often we feel that something is still missing and we are still craving a deeper fulfillment.

Interestingly, research shows that as a gender, women are less happy today than their foremothers were before the 1960’s revolution. Whilst they have gained options, they have not necessarily found a new essential purpose that puts wind in their sails, empowering them to reach higher and challenge limits, to evolve who they are, and to become creative agents of lasting change.

Why? In a nutshell: while women have broken through one glass ceiling after another, the new frontier is busting the glass ceilings inside ourselves that trap our spirit, our sense of purpose and our deepest passion for and trust in life.

 Building a Higher Purpose Business is one of the many options open to women (and men!) to help achieve this.

If you are interested in finding out more about the seminar, here is the link: Women Forging the Future—Two Days of Myth Busting, Soul Strengthening, and Ecstatic Liberation (November 13 & 14, 2010) (FYI, I have no affiliation with them other than being a subscriber to the magazine)


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August the 1st is a special day (and not because it is “horses’ birthday”)

August 1st has often provided me with some momentous times, and this year is no exception.

I’m very proud to announce the “official” transition of Solu Plus into Quiddity Business!

Why the change?
The focus of the work undertaken by Solu Plus has gradually shifted over the last 8 years and it felt like the right time to refresh our brand. Lot’s of things have changed in the world in that time, including the way business is done. And when I spoke to my graphic and web designers about what I now do and the need for updating our look, their feedback was that Solu Plus didn’t reflect that. I had to agree, so, after a deep breath and a few tears, I started thinking about a new name to go with the new image.

So what is “Quiddity”?
Quiddity is the quality that makes a thing what it is; the essential nature or essence of a thing - literally its “what-ness” or “what it is”.

Over the years I’ve come to realise that the best way to build your business successfully is to ensure it serves your higher purpose. The key elements of this are the relevant strands of Business DNA. This all comes together under the umbrella of your business’s quiddity.

A new focus - working with creative female entrepreneurs to make it easier
At Quiddity I work extensively with creative female entrepreneurs running small to medium businesses. In particular, women in business who are working too hard for too little return, having problems executing on all of the brilliant ideas they have and are struggling to find the right people for their team and vision.

Now this isn’t an advertisement but, if you aren’t happy with where you are at, then maybe you should have a poke around my new website and see if there is something there that could help you? There are plenty of great resources available at no charge. www.quidditybusiness.com.au

Remember…It’s your business, so you should be building it to suit your goals.


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