Finding Your Niche
It is vital to become attuned to the fact that the times call for focus. Mass customisation and a segmenting marketplace allow for the development of products and services of a “niche” nature. Very few of us have the time, money or energy to mount national marketing campaigns, so it is in our best interest to discover and concentrate on a niche that we can develop successfully.
Finding your niche will set you off from others who do something similar and draw the best possible attention to you and what you can offer.
Your best niche will always be the one that you’re most motivated to work hard at, learn as much as possible about for years to come, and evolve with as it matures and develops. It will be a reflection of your interests, values, personality and skills, and even where you are living. Ideally, your goal should be to define what you do by depth, not by breadth.
To give you some inspiration to uncover one niche you want your business to become known for, or to just bring clearer focus to the niche with which you already identify, ask yourself the following :
- Which things do I/we do best?
- Which activities do I/we enjoy most?
- What do I/we do that people need and appreciate most?
- In what areas do I/we have the greatest expertise and experience?
- What am I/are we already best known for?
- What do I/we have the best contacts to do?
- What will people most readily pay me/us for?
- What involves the least risk?
- What fits best with my/our lifestyle and personal/group/business goals?
- What comes most naturally to me/us?
- What am I/are we most eager to promote?
